The Past Meets The Future [VIDEO]
This mesmerizing ad from Google employs old technology to sell its new hi-tech Google Play service.
I love the execution and the inspired creative idea of using the past to sell the future. Enjoy!
One of the benefits of online advertising, compared to traditional media, is the ability to track performance on a granular level.
For years, marketers and agencies have used click-thru-rate (CTR) to determine the of effectiveness a campaign.
Some campaigns are purchased on a cost-per-click (CPC) basis, only paying for clicks received.
Impressions and engagement are fine for a branding campaign, but if you want results, you need to track clicks … right? Not exactly.
Consider these statistics before you evaluate the effectiveness of your next online campaign:
No Mother’s Day [VIDEO]
This topical video from CHI&Partners takes a very different look at Mother’s Day. Sensitively written and simply shot, it highlights the risks women take to become mothers. The video then challenges mothers to disappear on Mother’s Day, as an act of solidarity with at risk mothers-to-be around the world.Thought provoking work. Not sure Hallmark would approve, but maybe that’s a good thing!
3 Tips to Improve Your Media Mix
With an increasing number of media outlets and devices competing for the consumer’s attention, a common question from brand managers or marketing directors is, “What is the best media mix for my brand?”
Consider the following tips before implementing your next media strategy:
In this world of instant gratification, waiting is not seen as a good thing. Yet for some products, waiting is a requirement for their use and enjoyment. Take Guinness for example. A perfectly poured pint of Guinness requires that you wait exactly 119.53 seconds. So how do you turn this negative into a positive? In 1995, Guinness achieved just that. The Guinness “Dancing Man” commercial turned the “wait time” for a pint of Guinness into a funny and entertaining attribute. The ad became an instant hit. The ad’s theme music entered the Irish charts. And the “dancing man” himself became an overnight dancing sensation. Guinness genius at work, for sure. Enjoy!
Recently, YouTube announced the launch of Google AdWords for video.
This program brings video to the popular AdWords search-marketing platform. It utilizes the same bidding format and allows advertisers to set daily budgets and maximum rates. TrueView mimics the PPC (Pay-Per-Click) structure, so advertisers are only charged for ads viewed, instead of impressions served.
Mission Impossible Squirrel [VIDEO]
Every time I see a squirrel, the theme tune of Mission Impossible plays in my head. No, it’s not some weird British affectation, it’s the result of watching this wonderful TV commercial for Carling Black Label lager. The commercial was made in 1989 and, in my opinion, is still as fluffily-fascinating as it was all those years ago. Enjoy!
LinkedIn is one of the largest traffic drivers for B2B companies, so it is critical to maximize the effectiveness of your company’s LinkedIn profile.
Here are 5 ways to enhance your LinkedIn profile and generate leads:
This is my favorite TV commercial. Made by Abbott Mead Vickers BBDO in 1997, it’s funny, irreverent and curiously relevant. Would it get past the TV censors, today? No, not a chance. Time to roll back the clock, I think!
With 845 million Facebook users around the world, who wouldn’t want to advertise on Facebook?
Depending on your campaign objectives, maybe you.
Facebook ads are relatively inexpensive and allow you to reach consumers where they are spending more of their time, right?
Here are 3 things to consider before you log in and start placing your campaign.
