By Dave Carter
Here is a model for using two relatively inexpensive marketing mediums to open your new store.
So, you’re getting ready to open a new store. You’ve got the jitters, naturally. And having to make all those marketing decisions and make ‘em quick is giving you a headache. You want people to know about your new store, but, you don’t have the budget to get the word out properly using traditional media. This is because you’re only getting $10,000 from the “mother ship” to do your grand opening. Or, perhaps, there
Via: The Store Starters
By Scott Kuhn
A planning checklist will help keep your new store’s grand opening event organized and on track for success.
I’m not sure what my life would be like without the ability to make lists. Lists of things I need to do today (and won’t get around to doing). Lists of what I need to get at the grocery store (although I’ll get twice as much). Reminders of “must do” things like calling my parents and congratulating them on their 30th wedding anniversary (sorry guys!). In all seriousness, I strongly encourage you to
Via: The Store Starters
By Scott Kuhn
A planning checklist will help keep your new store’s grand opening event organized and on track for success.
I’m not sure what my life would be like without the ability to make lists. Lists of things I need to do today (and won’t get around to doing). Lists of what I need to get at the grocery store (although I’ll get twice as much). Reminders of “must do” things like calling my parents and congratulating them on their 30th wedding anniversary (sorry guys!). In all seriousness, I strongly encourage you to
Via: The Store Starters
By Dave Carter
Financially committing to a local event sponsorship is only the beginning if you want to maximize the benefit to your new store.
Sponsoring local events is a great way to quickly get the word out about your new store. It also has the additional benefit of your new store immediately being seen as a good corporate citizen in your community. However, after making the initial investment, many fail to capitalize on the opportunity local event sponsorships provide new stores to connect with customers, fellow sponsors and the event attendees. The
Via: The Store Starters
By Scott Kuhn
Creating a personalized shopping experience will keep your customers coming back even after your new store’s grand opening.
A recent study from Synqera, by Instant.ly, gives new stores a reason to keep the faith. First and foremost, the study shows more than two-thirds of Americans (67%) prefer to shop in traditional, brick and mortar stores than online commerce sites. Good news…right? The retail store is not dying. It lives on!
But, if that’s true, you’re wondering, why do so many people shop online? Well, according to the study, it’s
Via: The Store Starters
By Leslie Kill
Incorporating a charity into your plans is a great way to build a good image within your community and can also drive traffic to your store, while supporting a good cause. It is best to choose a charity in which you have a connection. For example, if you’ve lost a loved one to cancer, then [...]
The post 3 Reasons to Incorporate a Charity in Your Local Media Campaign appeared first on Local Media Methods.
Via: Local Media Methods
By Dave Carter
The tone and attitude of your grand opening messages can help bring more people to your new store launch.
Do stores have a “Voice?” You bet they do. Every brand has a “Voice.” Just like every brand has a “Look.” The more consistent the “Voice” and “Look” are from message to message the better. It’s all about getting people to remember you. And that happens only after they’ve seen you a certain number of times.
It’s your job to do your best to look and sound the same as
Via: The Store Starters
According to a recent study, 6 in 10 Adults 18-24 access content from newspaper media each week. Newspaper was once considered a reach medium similar to television and outdoor, used as a way to get your message out to the “masses.” But, over the past several years some media planners and advertisers have disregarded newspaper [...]
The post Adding Newspaper to Your Local Media Mix Can Help Reach Younger Adults appeared first on Local Media Methods.
Via: Local Media Methods
By Linda Thomas
Mobile devices are playing an increasingly larger role in the way consumers are making purchase decisions. New statistics are being released daily showing how consumers are using their mobile devices for everything from researching products and comparing prices to actually taking action and making the purchase on their mobile device. As marketing professionals, understanding this [...]
The post 4 Mobile Stats You Need to Know for Your Local Media Campaign appeared first on Local Media Methods.
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By Scott Kuhn
If you are trying to appeal to Millennials, geo-precise targeting may be just the strategy you need for your next grand opening.
Recently I wrote an article about marketing new stores to the Millennial generation – the new breed of consumers born roughly between 1980 and 2000. One of the things highlighted in that piece was just how important technology is to most Millennials. They are a generation tethered to their smartphones. Just look around the next
Via: The Store Starters
