By Scott Kuhn
How to increase traffic to your new store without breaking the bank.
First of all, you’re starting from scratch as a brand – no one knows who you are. Second, you’re advertising budget is always going to be less than you need. Third, you have no database of potential customers to contact. What’s a “store-to-be” supposed to do?
Here’s an idea. Why not find an established brand in the community and get them to sponsor your grand opening?
Crazy? Not at all. Especially, if that brand complements your brand in
Via: The Store Starters
By Linda Thomas
Millennials are a unique generation that consume local media very differently from other generations. The group of people referred to as Generation-Y or “Millennials” are an important group of people to marketers. An estimated 80 million strong, this group born between 1982 and 1993 are the first generation that has grown up with the internet. [...]
The post How to Reach Millennials with Your Local Media Campaign appeared first on Local Media Methods.
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By Leslie Kill
One way to drive traffic to your store would be to remind them who you are, what you can do for them, and by frequently giving them new reasons to come in. In a previous article, we discussed the importance of developing a media campaign to increase brand awareness. If you have done this successfully, [...]
The post How to Create a Local Media Campaign to Drive Traffic to Your Store appeared first on Local Media Methods.
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As the online music audience continues to grow, you may want to consider including the following tactic in your local media mix. According to a 2013 study by Arbitron and Edison Research, 45% of Americans or 120 million people listened to online radio in the last month. This is up significantly from 15% in 2005. [...]
The post Is Internet Radio a Good Fit For Your Local Media Mix? appeared first on Local Media Methods.
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By Dave Carter
With the right execution, email can be the most cost effective way to draw customers to your new store opening.
Take a look at how you receive e-mail in your inbox. The first thing you see is the name of the sender – if the name isn’t instantly recognizable, your eye goes to the subject line for more information. At this point, based on what the subject line says, you decide to open, or punt.
The subject line needs to tease the reader – meaning, you shouldn’t give away the
Via: The Store Starters
By Leslie Kill
Choosing the right medium for your local media dollars and properly accounting for Seasonality will result in gaining the right eyes and ears at the right time. Most businesses are smart enough to know certain products sell better at specific times of the year. Businesses account for this in various ways. In fact, when looking [...]
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By Scott Kuhn
The first step in using promotional products as an advertising strategy is to choose a great item, but you still need to be thoughtful about how to maximize its effectiveness.
In a previous article, I made a case for the role that branded promotional products can play in the success of your grand opening.
And, there are certainly thousands of “old school” items being distributed at events all over the country – ink pens, koozies, key chains, water
Via: The Store Starters
By Dave Carter
Getting involved with a local charity doesn’t just feel good, it’s good for your new store’s business.
Many new stores, in an effort to establish community roots, find it very valuable and personally rewarding to get involved with a local cause. Here are four reasons why this might be a good idea worthy of your new store’s pursuit.
1. Getting involved just feels right
Like most new entrepreneurs, getting involved with a charity just feels like the right thing to do. However, the disparity between jumping in and investing your time and
Via: The Store Starters
By Linda Thomas
The better you understand the local media habits of your future customer now, the better you will understand who they will become later. You may think, because you are not currently targeting teens and young adults with your product or service, you can ignore that segment of the population. But, young adults are a crucial [...]
The post Why Teens Matter to Your Local Media Campaign appeared first on Local Media Methods.
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By Scott Kuhn
Your customers already like you, so take these easy steps to make sure they also “like” you on social media, and become brand ambassadors for your new store.
You’re getting ready to open a new store and you’re starting to advertise. You know that social media is important to your success, so you’re doing it. Your new store has a Facebook and Twitter page, and your customers can go to either and learn great things about your store and your upcoming grand opening.
How are they going to know you’re on
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