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Apr 16 14

Location is Almost Everything: 5 Tips for Your New Store Location

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By Dave Carter

When it comes to retail success, location is a huge part of your new store’s value equation. Find out how to keep your business from location suicide. “Location, location, location.” “Location is everything.” Those phrases have been taunting new store owners and planners for years, but we recently shot a hole in the completeness of […]

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Apr 15 14

6 Digital Targeting Options to Promote Your New Store Opening

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By Scott Kuhn

Including some strategic targeting options can help your new store’s digital campaign deliver higher results and increase your ROI. There are several levels of targeting available for a digital campaign. Technology differs between vendors, so not all targeting options are always available, especially when purchasing inventory directly from the publisher. Before you place a digital […]

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Apr 10 14

2 Ways Your New Store Can Combat the Competition

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By Dave Carter

Tips your new store can learn from the McDonald’s/Taco Bell breakfast war. I don’t have to know what your new store will be selling to predict you will have a rival for your customer base. A McDonald’s to your Taco Bell. Or vice versa. How will you handle that? In 2014, Taco Bell developed a […]

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Apr 9 14

8 Ways to Build Consumer Trust for Your New Store

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By Scott Kuhn

Despite the age-old contention that retail success is all about location, location, location – a new study reveals it’s really about trust. What’s the key to a truly successful, long-term relationship? Apparently, the “piano man” himself, Billy Joel, got it right way back in 1986. It’s a matter of trust! In early 2014, professional services […]

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Apr 8 14

3 Ways to Tailor Your New Store’s Advertising to Speak to Millennials

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By Scott Kuhn

Are Millennials really that different? Ways to gear your new store’s advertising campaign to reach the “connected” generation. With “Millennials” or “Generation Y” representing 80 million potential consumers, marketers are scrambling for the latest research to help them understand this fickle, narcissistic and socially conscious group. But, are Millennials really all that different from generations […]

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Apr 4 14

A Successful New Store Opening Comes with Knowing Your Audience

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By Scott Kuhn

In order to create a successful marketing strategy for your new store you must understand and define your target audience. You may think, “I want everyone to come to my new store – the more people I get through the door, the better I do. Right? Why not advertise to everybody?” But, before you take […]

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Apr 3 14

How to Appropriately Sign-Off Your New Store’s Advertising

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By Dave Carter

Properly signing-off your advertising deserves more attention than the after-thought it appears to be given by most new stores. Signing-off your new store’s advertising with a phone number, web address, and a social icon or two or ten has almost become a given in practically every form of advertising today. Below are my thoughts […]

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Apr 2 14

Boost Your New Store’s Social Media Following with Traditional Media

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By Scott Kuhn

A recent study shows consumers interact with brands on social media when exposed to prompts across various advertising tactics. Consumers are multi-tasking more than ever before, making a mix of traditional media and a strategic layered approach critical for your new store to break through the clutter. So, it’s important to promote your social presence across your entire […]

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Mar 28 14

Your New Store’s TV Should Be a Blend of Branding and Call-to-Action

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By Dave Carter

Before developing a television commercial for your new store’s grand opening consider how many of your precious seconds should be dedicated to your brand and a strong call-to-action. There’s a reason advertising agencies refer to TV and radio scripts as “creative.” There is a level of entertainment value, cleverness, coolness or unexpectedness that is expected […]

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Mar 26 14

7 Ways to Increase the Impact of Your New Store’s Charitable Efforts

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By Dave Carter

Committing the time, talents and/or finances to a charity is only the beginning if you want to maximize the benefit to your new store as well as your favorite cause. Tying in with your favorite charity is not only a great way to potentially get the word out about your new store, it carries the […]

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