More Than Luck http://www.sheehy1.com/blog Sheehy+Associates Blog Wed, 22 May 2013 18:42:00 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Boost Non-Traditional Media Impact Through Traditional Local Media http://www.sheehy1.com/blog/boost-non-traditional-media-impact-through-traditional-local-media http://www.sheehy1.com/blog/boost-non-traditional-media-impact-through-traditional-local-media#comments Wed, 22 May 2013 18:42:00 +0000 http://www.sheehy1.com/blog/boost-non-traditional-media-impact-through-traditional-local-media By Leslie Kill Since media usage is more fragmented than ever before, it’s imperative for traditional and non-traditional tactics to work together to maximize reach. Recently I attended a TVB media seminar in which the primary presenter said, “anyone can swing a media bat and hit one or two intended targets.” This is true, which [...]

The post Boost Non-Traditional Media Impact Through Traditional Local Media appeared first on More Than Luck.

]]> http://www.sheehy1.com/blog/boost-non-traditional-media-impact-through-traditional-local-media/feed 0 8 Insights to Help You Market Your New Store to Millennials http://www.sheehy1.com/blog/8-insights-to-help-you-market-your-new-store-to-millennials http://www.sheehy1.com/blog/8-insights-to-help-you-market-your-new-store-to-millennials#comments Tue, 21 May 2013 23:15:00 +0000 http://www.sheehy1.com/blog/8-insights-to-help-you-market-your-new-store-to-millennials By Scott Kuhn Take the time to understand the wants, needs and mindset of the next generation of savvy shoppers. I hate to jump on the bandwagon of writing about the Millennial generation.  But, after seeing countless stories and essays in print, online and on television in recent weeks – I finally decided it was [...]

The post 8 Insights to Help You Market Your New Store to Millennials appeared first on More Than Luck.

]]> http://www.sheehy1.com/blog/8-insights-to-help-you-market-your-new-store-to-millennials/feed 0 7 Tips to Maximize Your New Store’s Printing Budget http://www.sheehy1.com/blog/7-tips-to-maximize-your-new-stores-printing-budget http://www.sheehy1.com/blog/7-tips-to-maximize-your-new-stores-printing-budget#comments Mon, 20 May 2013 14:54:00 +0000 http://www.sheehy1.com/blog/7-tips-to-maximize-your-new-stores-printing-budget By Dave Carter When printing some necessary basic items for your new store, a little production knowledge can save you some significant money in the long run. Some basic printing needs are always necessary when you start any new venture.  I’m sure you’ve identified a business suite (letterhead, business cards and #10 envelopes) as standard [...]

The post 7 Tips to Maximize Your New Store’s Printing Budget appeared first on More Than Luck.

]]> http://www.sheehy1.com/blog/7-tips-to-maximize-your-new-stores-printing-budget/feed 0 A Grand Opening Tactic for the Cost Conscious New Store http://www.sheehy1.com/blog/a-grand-opening-tactic-for-the-cost-conscious-new-store http://www.sheehy1.com/blog/a-grand-opening-tactic-for-the-cost-conscious-new-store#comments Fri, 17 May 2013 23:45:00 +0000 http://www.sheehy1.com/blog/a-grand-opening-tactic-for-the-cost-conscious-new-store By Scott Kuhn How to increase traffic to your new store without breaking the bank. First of all, you’re starting from scratch as a brand – no one knows who you are.  Second, you’re advertising budget is always going to be less than you need.  Third, you have no database of potential customers to contact.  [...]

The post A Grand Opening Tactic for the Cost Conscious New Store appeared first on More Than Luck.

]]> http://www.sheehy1.com/blog/a-grand-opening-tactic-for-the-cost-conscious-new-store/feed 0 How to Reach Millennials with Your Local Media Campaign http://www.sheehy1.com/blog/how-to-reach-millennials-with-your-local-media-campaign http://www.sheehy1.com/blog/how-to-reach-millennials-with-your-local-media-campaign#comments Thu, 16 May 2013 22:00:00 +0000 http://www.sheehy1.com/blog/how-to-reach-millennials-with-your-local-media-campaign By Linda Thomas Millennials are a unique generation that consume local media very differently from other generations. The group of people referred to as Generation-Y or “Millennials” are an important group of people to marketers.  An estimated 80 million strong, this group born between 1982 and 1993 are the first generation that has grown up [...]

The post How to Reach Millennials with Your Local Media Campaign appeared first on More Than Luck.

]]> http://www.sheehy1.com/blog/how-to-reach-millennials-with-your-local-media-campaign/feed 0 How to Create a Local Media Campaign to Drive Traffic to Your Store http://www.sheehy1.com/blog/how-to-create-a-local-media-campaign-to-drive-traffic-to-your-store http://www.sheehy1.com/blog/how-to-create-a-local-media-campaign-to-drive-traffic-to-your-store#comments Wed, 15 May 2013 00:52:00 +0000 http://www.sheehy1.com/blog/how-to-create-a-local-media-campaign-to-drive-traffic-to-your-store By Leslie Kill One way to drive traffic to your store would be to remind them who you are, what you can do for them, and by frequently giving them new reasons to come in. In a previous article, we discussed the importance of developing a media campaign to increase brand awareness.  If you have [...]

The post How to Create a Local Media Campaign to Drive Traffic to Your Store appeared first on More Than Luck.

]]> http://www.sheehy1.com/blog/how-to-create-a-local-media-campaign-to-drive-traffic-to-your-store/feed 0 Is Internet Radio a Good Fit For Your Local Media Mix? http://www.sheehy1.com/blog/is-internet-radio-a-good-fit-for-your-local-media-mix http://www.sheehy1.com/blog/is-internet-radio-a-good-fit-for-your-local-media-mix#comments Thu, 09 May 2013 21:40:00 +0000 http://www.sheehy1.com/blog/is-internet-radio-a-good-fit-for-your-local-media-mix By Shelby Nichols As the online music audience continues to grow, you may want to consider including the following tactic in your local media mix. According to a 2013 study by Arbitron and Edison Research, 45% of Americans or 120 million people listened to online radio in the last month.  This is up significantly from [...]

The post Is Internet Radio a Good Fit For Your Local Media Mix? appeared first on More Than Luck.

]]> http://www.sheehy1.com/blog/is-internet-radio-a-good-fit-for-your-local-media-mix/feed 0 How to Create an Effective Email Invitation for Your New Store Opening http://www.sheehy1.com/blog/how-to-create-an-effective-email-invitation-for-your-new-store-opening http://www.sheehy1.com/blog/how-to-create-an-effective-email-invitation-for-your-new-store-opening#comments Thu, 09 May 2013 21:35:00 +0000 http://www.sheehy1.com/blog/how-to-create-an-effective-email-invitation-for-your-new-store-opening By Dave Carter With the right execution, email can be the most cost effective way to draw customers to your new store opening. Take a look at how you receive e-mail in your inbox.  The first thing you see is the name of the sender – if the name isn’t instantly recognizable, your eye goes [...]

The post How to Create an Effective Email Invitation for Your New Store Opening appeared first on More Than Luck.

]]> http://www.sheehy1.com/blog/how-to-create-an-effective-email-invitation-for-your-new-store-opening/feed 0 How to Properly Account for Seasonality in Your Local Media Mix http://www.sheehy1.com/blog/how-to-properly-account-for-seasonality-in-your-local-media-mix http://www.sheehy1.com/blog/how-to-properly-account-for-seasonality-in-your-local-media-mix#comments Wed, 08 May 2013 15:10:00 +0000 http://www.sheehy1.com/blog/how-to-properly-account-for-seasonality-in-your-local-media-mix By Leslie Kill Choosing the right medium for your local media dollars and properly accounting for Seasonality will result in gaining the right eyes and ears at the right time. Most businesses are smart enough to know certain products sell better at specific times of the year. Businesses account for this in various ways.  In [...]

The post How to Properly Account for Seasonality in Your Local Media Mix appeared first on More Than Luck.

]]> http://www.sheehy1.com/blog/how-to-properly-account-for-seasonality-in-your-local-media-mix/feed 0 21 Promotional Items for Your 21st Century New Store Opening http://www.sheehy1.com/blog/21-promotional-items-for-your-21st-century-new-store-opening http://www.sheehy1.com/blog/21-promotional-items-for-your-21st-century-new-store-opening#comments Wed, 08 May 2013 14:56:00 +0000 http://www.sheehy1.com/blog/21-promotional-items-for-your-21st-century-new-store-opening By Scott Kuhn The first step in using promotional products as an advertising strategy is to choose a great item, but you still need to be thoughtful about how to maximize its effectiveness. In a previous article, I made a case for the role that branded promotional products can play in the success of your [...]

The post 21 Promotional Items for Your 21st Century New Store Opening appeared first on More Than Luck.

]]> http://www.sheehy1.com/blog/21-promotional-items-for-your-21st-century-new-store-opening/feed 0