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	<title>Sheehy+Associates Blog</title>
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	<description>Plant Ideas</description>
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		<title>The Past Meets The Future [VIDEO]</title>
		<link>http://www.sheehy1.com/blog/the-past-meets-the-future-video</link>
		<comments>http://www.sheehy1.com/blog/the-past-meets-the-future-video#comments</comments>
		<pubDate>Fri, 18 May 2012 11:00:57 +0000</pubDate>
		<dc:creator>Jayne Myers</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.sheehy1.com/blog/?p=1438</guid>
		<description><![CDATA[This mesmerizing ad from Google employs old technology to sell its new hi-tech Google Play service. &#160; I love the execution and the inspired creative idea of using the past to sell the future. Enjoy! &#160; &#160; &#160; &#160; &#160; &#160;]]></description>
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		<title>Move Beyond the Click: Track Online Metrics that Matter</title>
		<link>http://www.sheehy1.com/blog/move-beyond-the-click-track-online-metrics-that-matter</link>
		<comments>http://www.sheehy1.com/blog/move-beyond-the-click-track-online-metrics-that-matter#comments</comments>
		<pubDate>Thu, 17 May 2012 11:59:13 +0000</pubDate>
		<dc:creator>Shelby Nichols</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[click-thru rate]]></category>
		<category><![CDATA[media buying]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[online media]]></category>
		<category><![CDATA[online metrics]]></category>

		<guid isPermaLink="false">http://www.sheehy1.com/blog/?p=1415</guid>
		<description><![CDATA[One of the benefits of online advertising, compared to traditional media, is the ability to track performance on a granular level. For years, marketers and agencies have used click-thru-rate (CTR) to determine the of effectiveness a campaign. &#160; Some campaigns are purchased on a cost-per-click (CPC) basis, only paying for clicks received. &#160; Impressions and [...]]]></description>
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		<title>No Mother&#8217;s Day [VIDEO]</title>
		<link>http://www.sheehy1.com/blog/no-mothers-day-video</link>
		<comments>http://www.sheehy1.com/blog/no-mothers-day-video#comments</comments>
		<pubDate>Fri, 11 May 2012 11:09:32 +0000</pubDate>
		<dc:creator>Jayne Myers</dc:creator>
				<category><![CDATA[Creative]]></category>

		<guid isPermaLink="false">http://www.sheehy1.com/blog/?p=1408</guid>
		<description><![CDATA[This topical video from CHI&#38;Partners takes a very different look at Mother&#8217;s Day. Sensitively written and simply shot, it highlights the risks women take to become mothers. The video then challenges mothers to disappear on Mother&#8217;s Day, as an act of solidarity with at risk mothers-to-be around the world.Thought provoking work. Not sure Hallmark would [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>3 Tips to Improve Your Media Mix</title>
		<link>http://www.sheehy1.com/blog/3-tips-to-improve-your-media-mix</link>
		<comments>http://www.sheehy1.com/blog/3-tips-to-improve-your-media-mix#comments</comments>
		<pubDate>Thu, 10 May 2012 12:08:12 +0000</pubDate>
		<dc:creator>Shelby Nichols</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://www.sheehy1.com/blog/?p=1398</guid>
		<description><![CDATA[With an increasing number of media outlets and devices competing for the consumer’s attention, a common question from brand managers or marketing directors is, “What is the best media mix for my brand?” &#160; Consider the following tips before implementing your next media strategy: &#160; &#160; 1.    Leave your assumptions at the door   It [...]]]></description>
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		<title>How to turn a negative into a positive [VIDEO]</title>
		<link>http://www.sheehy1.com/blog/how-to-turn-a-negative-into-a-positive-video</link>
		<comments>http://www.sheehy1.com/blog/how-to-turn-a-negative-into-a-positive-video#comments</comments>
		<pubDate>Fri, 27 Apr 2012 10:00:19 +0000</pubDate>
		<dc:creator>Jayne Myers</dc:creator>
				<category><![CDATA[Sheehy+Associates]]></category>

		<guid isPermaLink="false">http://sheehy1.com/blog/?p=1391</guid>
		<description><![CDATA[In this world of instant gratification, waiting is not seen as a good thing. Yet for some products, waiting is a requirement for their use and enjoyment. Take Guinness for example. A perfectly poured pint of Guinness requires that you wait exactly 119.53 seconds. So how do you turn this negative into a positive? In 1995, [...]]]></description>
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		<title>YouTube Launches Google AdWords for Video</title>
		<link>http://www.sheehy1.com/blog/youtube-launches-google-adwords-for-video</link>
		<comments>http://www.sheehy1.com/blog/youtube-launches-google-adwords-for-video#comments</comments>
		<pubDate>Thu, 26 Apr 2012 11:38:49 +0000</pubDate>
		<dc:creator>Shelby Nichols</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Sheehy+Associates]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sheehy1.com/blog/?p=1335</guid>
		<description><![CDATA[Recently, YouTube announced the launch of Google AdWords for video. &#160; This program brings video to the popular AdWords search-marketing platform.  It utilizes the same bidding format and allows advertisers to set daily budgets and maximum rates.  TrueView mimics the PPC (Pay-Per-Click) structure, so advertisers are only charged for ads viewed, instead of impressions served. [...]]]></description>
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		<title>Mission Impossible Squirrel [VIDEO]</title>
		<link>http://www.sheehy1.com/blog/mission-impossible-squirrel</link>
		<comments>http://www.sheehy1.com/blog/mission-impossible-squirrel#comments</comments>
		<pubDate>Fri, 20 Apr 2012 10:00:13 +0000</pubDate>
		<dc:creator>Jayne Myers</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Sheehy+Associates]]></category>

		<guid isPermaLink="false">http://sheehy1.com/blog/?p=1290</guid>
		<description><![CDATA[Every time I see a squirrel, the theme tune of Mission Impossible plays in my head. No, it&#8217;s not some weird British affectation, it&#8217;s the result of watching this wonderful TV commercial for Carling Black Label lager. The commercial was made in 1989 and, in my opinion, is still as fluffily-fascinating as it was all those years [...]]]></description>
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		<title>5 Ways to Enhance Your LinkedIn Company Profile</title>
		<link>http://www.sheehy1.com/blog/5-ways-to-enhance-your-linkedin-company-profile</link>
		<comments>http://www.sheehy1.com/blog/5-ways-to-enhance-your-linkedin-company-profile#comments</comments>
		<pubDate>Thu, 19 Apr 2012 13:32:09 +0000</pubDate>
		<dc:creator>Shelby Nichols</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sheehy1.com/blog/?p=1307</guid>
		<description><![CDATA[LinkedIn is one of the largest traffic drivers for B2B companies, so it is critical to maximize the effectiveness of your company’s LinkedIn profile. &#160; &#160; Here are 5 ways to enhance your LinkedIn profile and generate leads: 1. Add the WordPress app to Publicize Blog Content &#160; You are generating great content on your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Alka-Seltzer, when you&#8217;ve eaten something you shouldn&#8217;t have! [VIDEO]</title>
		<link>http://www.sheehy1.com/blog/funny-video-friday-alka-seltzer-when-youve-eaten-something-you-shouldnt-have</link>
		<comments>http://www.sheehy1.com/blog/funny-video-friday-alka-seltzer-when-youve-eaten-something-you-shouldnt-have#comments</comments>
		<pubDate>Fri, 13 Apr 2012 10:00:41 +0000</pubDate>
		<dc:creator>Jayne Myers</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Sheehy+Associates]]></category>

		<guid isPermaLink="false">http://sheehy1.com/blog/?p=1216</guid>
		<description><![CDATA[This is my favorite TV commercial. Made by Abbott Mead Vickers BBDO in 1997, it&#8217;s funny, irreverent and curiously relevant. Would it get past the TV censors, today? No, not a chance. Time to roll back the clock, I think! &#160; &#160; &#160;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>3 Things You Need to Know About Facebook Advertising</title>
		<link>http://www.sheehy1.com/blog/three-things-you-need-to-know-about-facebook-advertising</link>
		<comments>http://www.sheehy1.com/blog/three-things-you-need-to-know-about-facebook-advertising#comments</comments>
		<pubDate>Thu, 12 Apr 2012 11:50:50 +0000</pubDate>
		<dc:creator>Shelby Nichols</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://sheehy1.com/blog/?p=1234</guid>
		<description><![CDATA[With 845 million Facebook users around the world, who wouldn’t want to advertise on Facebook? Depending on your campaign objectives, maybe you. &#160; Facebook ads are relatively inexpensive and allow you to reach consumers where they are spending more of their time, right? Here are 3 things to consider before you log in and start [...]]]></description>
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