By Dave Carter
With the right execution, email can be the most cost effective way to draw customers to your new store opening.
Take a look at how you receive e-mail in your inbox. The first thing you see is the name of the sender – if the name isn’t instantly recognizable, your eye goes to the subject line for more information. At this point, based on what the subject line says, you decide to open, or punt.
The subject line needs to tease the reader – meaning, you shouldn’t give away the
Via: The Store Starters