When Woodmen of the World asked us to create two TV commercials, we were excited. When the director suggested we shoot in L.A, we were ecstatic.
And when we got to L.A., well … that’s when the fun really started!
Here we are in serious mode, trying to iron out the fine details of the shoot.
Wardrobe is an important part of pre-production. So many clothes, so many choices, so many opinions!
We knew it would end in tears.
Smile for the camera. Pre-production went well and everyone is happy; who wouldn’t be in that weather!
Our fun-filled, sports-related shoot meant that our cast had to be game for anything. And I mean, anything.
While some were active on the shoot, others sat down on the job!
No matter what strange outfits we made Ashley wear, she still looked stunning.
Great talent, a positive attitude and a willingness to go the extra mile. Thanks, guys!
One of the key elements in post-production is a comfy couch. This couch was exceptional.
We need more monitors.
Cheers! That’s a wrap.
When can we see the commercials, I hear you cry? Luckily, you won’t have to wait long. The first of the two commercials, which is the basketball spot, airs during the ACC tournament in March. The football spot will air during the SEC broadcasts, starting in August.
Click here for a sneak peek!