Floyd Memorial Hospital and Health Services (FMHHS) is a 200-bed hospital in New Albany, IN. S+A created a comprehensive advertising campaign that highlighted the specialty services that FMHHS offered. The core creative message for the campaign was: "Here for Life." The message spoke to the local community, letting them know that FMHHS offered a range of healthcare services that could take care of all their healthcare needs. Following the advertising campaign, admissions within the specialty areas remained impressively strong, despite competitive spending from hospitals in metro Louisville.
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Memorial Hospital And Health Care Center (MHHCC) is a 130-bed hospital in Jasper, IN. S+A has created a series of advertising campaigns for MHHCC. Each campaign focuses on a specialty service that MHHCC is either currently providing, or is about to launch. This approach has enabled MHHCC to manage its advertising budget effectively and maintain the ability to inform the local community about the wide variety of specialty healthcare services it provides.
Baptist Hospital East (BHE) opened Chest Pain ER Services as a patient acquisition strategy. Their goal was to persuade the public to come to BHE for chest pain emergencies rather than going downtown. S+A developed a mass media campaign to drive home the fact that minutes count during a heart attack. As a direct result of S+A's advertising, BHE's patient load increased 23% during the first nine weeks of the campaign. BHE also experienced major growth in Coronary Artery Bypass Graft (CABG) surgery volume.
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